About Mounir R. El-Ayari, CIM, FCSI

WHO ARE WE?

Mounir R. El-Ayari is an Portfolio Manager with National Bank Financial. He has over 14 years of investment management experience. He manages money on a discretionary basis for high net worth families, foundations and corporations that value long-term growth with an emphasis on capital preservation. His team provides customized financial solutions and places a premium on exceptional client service.

In terms of his credentials, Mounir is a Canadian Investment Manager (CIM) and a Fellow of the Canadian Securities Institute (FCSI), two of the foremost desgnations in the country. In addition, he has also earned the prestigious Chartered Professional (Ch.P.) Strategic Wealth designation. As a licensed Investment Advisor, he is also licensed to trade options, futures and advise clients on their life insurance needs.

Professional Designations

THE DESIGNATION TO TRUST

Representing individual integrity and supreme professionalism, the designation of Fellow of the Canadian Securities Institute (FCSI) is reserved for financial services professionals who have met the most exacting standards for industry experience, advanced education and solid endorsement from their peers and superiors. The distinctive gold and black FCSI mark is awarded to industry professionals whose superior training and experience exemplify excellence. It is recognized as the highest honour in the financial services industry.

The Chartered Professional (Ch.P.) Strategic Wealth designation identifies a financial professional as a trusted financial consultant and exceptional source of wealth management expertise. The Chartered Professional (Ch.P.) Strategic Wealth designation enables the holder to coordinate every financial, and financially related, aspect of their clients?lives. This designation is quickly becoming the benchmark in the Canadian financial services industry.

Management Style

THE FORMULA FOR SUCCESS

In terms of his management style, Mounir strictly adheres to a bottom-up value approach. As an advocate of Modern Portfolio Theory, he uses a systematic approach in evaluating an investor's investment objectives, risk tolerance and other investment constraints. He then establishes a target Asset Mix and assembles a portfolio that is diversified across all three asset classes (including cash & cash equivalents, fixed-income and equities). By assessing various valuation and leverage ratios such as price/earnings, price/cash flow and debt/equity, he is able to identify companies that offer the potential for above average capital appreciation. After adding various fixed income securities to the asset mix, he is then able to achieve attractive long-term performance while reducing exposure to risk. In uncertain economic times, capital preservation is one of the most important factors in achieving long-term success.